Stryder Loop, a subsidiary of Tata International expands its portfolio in India. In the next three years, the company will spend Rs 10 Crore for this. A new cycle factory will be opened at Ludhiana as part of the project. Plans are also on opening up new retail stores. Strider Cycles business manager Rahul Gupta stated that the company will launch a new bicycle by the end of the new year.
The implementation of new job opportunities
India is a wide market for bicycles, according to Gupta, where the premium segment (geared bicycle) has seen the highest growth. Yet Rahul Gupta states that the issue is that the mechanics of luxury bikes in India are the most inadequate. To resolve this, the Strider company will start a training program in India, which will generate significant numbers of new job opportunities.
Bicycle gear is not manufactured in India
At the moment Strider has around 150 bicycle models in its portfolio. Approximately 10 percent are luxury bicycles. The Strider Company had Andriy in India with the Strider brand. Nonetheless, the company recently launched the brand Quantino, in which luxury bikes are released. Both brands of Strider's are Manufactured in India. That is to suggest they're made in India. Bicycle gears aren't made in India, according to Gupta. In such a situation it is appropriate to import bicycle gear from Japan. Strider manufactures 50,000 bicycles every month. This is expected to triple in the next 5 years.
India does not have a bicycle transport infrastructure
According to Rahul Gupta, India does not have the bicycle transport infrastructure as compared to Western countries. It comes at a time when bicycles are being used by around 60 to 70 percent of India's working class. Strider has introduced a new form of bicycle jumbo in such a case, mixing both mainstream and luxury bikes. It is a combination of both conventional and premium cycle versions. Strider has a market share of 2 to 3 percent in India.
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