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Massive loss of Indian Premier League (IPL) 2020

March 23, 2020
Massive loss of Indian Premier League (IPL) 2020

The Indian Premier League (IPL) brand value, which transforms the face of league cricket worldwide, the decreased by one billion dollars (about 75 billion rupees). In a report from global advisory company Duff & Phelps, it reported that its brand value in 2019 was $6.8 billion (Rs. 5 trillion) during IPL's 12th season. Whenever the BCCI operates in the empty stadium, it will drop by $20-35 million (Rs 15-26 billion). At the same time, IPL's brand value the decrease from $70 million to $100 million (52-75 billion rupees) after the whole session is canceled.

This assessment has been made by the consulting agency imposing two conditions. The first scenario involves filling half of the seats in the stadium during the match and in the second case the stadium is entirely empty or ticket sales are not open. According to the BCCI, no definitive decision to cancel IPL-13 has been made at present. It will probably start on April 15. India won't be the only nation experiencing losses because of the cancelation of these sporting events. 

The world has already announced that the Olympic Games in Tokyo will end. And during World War II, such a ban on athletic competitions has been imposed, and the Olympic Games were canceled at the time. Star Sports has purchased the broadcast rights from BCCI for Rs 16,347 crore for five years to broadcast IPL. If we calculate their annual number, then it is known that for every year about Rs 5500 crore has been paid.

  • 75 billion rupees could decrease in brand value

  • There could be a major loss because IPL doesn't happen

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